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And They’re Off…

June 7, 2011

It’s the equivalent of the evening news stakes race with your best thoroughbred at the gate. Monday night, in an understated debut, CBS quietly and firmly put the Katie Couric years behind them when veteran newsman Scott Pelley assumed his role as the face of CBS evening news. Pelley has rather large pumps to fill.

With Walter Cronkite, CBS News had a firm grasp on the number one slot, a position held until the Dan Rather years when ratings slipped and the network found itself in third behind NBC Nightly News and ABC World News.

Can Pelley revive the news franchise at CBS? Smart money is on the competition. Most industry experts believe Pelley lacks the pedigree to take CBS back to the front. He’s no Walter Cronkite, but then again he’s no Katie Couric either.

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